TikTok, Reels, paid social, 2026
Health tracks viral ad
NYLAA reads your resume, then scores answers under real interview pressure: follow-ups, timed mock, and voice practice. Built for pre-med, pre-dental, medical residency, and dental GPR. About 81s at 9:16, readable muted.
Polished answer.
Then they ask for proof from your resume.
Dental GPR interviews too.
Audio: ?sfx=1 (Teaser B sounds, muted-friendly), ?vo=1 (VO + light bed), ?vo=1&bed=0 (VO only). Regen VO: FORCE=1 npm run generate:health-viral-vo. Record: ?capture=1&autoplay=1, dry run ?fast=1, npm run record:health-viral-ad
What the ad shows
On-screen copy stays short for Reels. Full product behavior lives in /app after you pick a specialization.
NYLAA modes (in-app)
Practice
Prompts from your resume bullets, scored.
Mock
Full timed run, grade saved.
Interview Room
Follow-ups until proof holds.
Hands-free
Voice in, coach probes out loud.
Health specializations
Pre-Med
MMI ethics and Why Medicine from your CV.
Pre-Dental
Chairside ethics tied to admissions rubrics.
Residency
SPIKES and program fit from ERAS.
Dental GPR
Judgment when imaging is incomplete.
9:16, 1080×1920, ~1:20
Master MP4 includes Rachel (21m00Tcm…) on every beat: Pre-Med, Pre-Dental, medical residency, dental residency, then CTA. On-screen punches stay minimal; VO carries the proof.
TikTok hook variants (record today)
- Version A · Pre-medMMI and admissions panels do not want your script. They want proof.
- Version B · Jobs / layoffsAI may replace jobs. Interviews still decide who gets hired.
- Version C · ResidencyMatch season is not a knowledge test. It is pressure under follow-ups.
- Version D · General fearYour resume gets you in. Your answers get you rejected.
Playbook: docs/NYLAA_SOCIAL_VIRAL_LAUNCH.md
Path B: generate VO + ffmpeg mux
npm run dev (app on localhost:3000)npm run build:health-viral-ad (silent capture, Rachel VO, mux; needs ELEVENLABS_API_KEY in .env.local)Ship public/marketing/videos/exports/nylaa-health-viral-2026.mp4
Split: record:health-viral-ad → generate:health-viral-vo → mux:health-viral-ad (or mux:health-viral-vo for audio only). Manifest + per-beat MP3s in /marketing/videos/exports/health-viral-2026-vo. FORCE=1 regenerates VO.
VO script (timestamps + four tracks)
[1] hook (0.0s) Pre-med through dental GPR. You sound ready until they pressure-test your resume. [2] safe (4.8s) Why MD not PA. Westside is on your CV. Name one patient only a physician could move. Thin answer scores 3.4, proof scores 8.1. [3] modes (12.3s) Questions from your resume bullets. Mock is timed and graded. Interview Room keeps probing. Hands-free is voice only. [4] premed (21.8s) MMI ethics. Refusal, no clean out, child in the waiting room. NYLAA forces a stance. [5] predental (32.8s) Pre-dental chairside. Patient doubts the crown. You answer with ownership, not a script. [6] residency (39.8s) Medical residency. Bad news delivery. First three sentences out loud, not a reflection essay. [7] dental_res (49.8s) Dental GPR. Films are incomplete. Patient wants out. You still owe a safe plan. [8] tracks (59.8s) Pre-med, pre-dental, medical residency, dental GPR. Same engine, pick your lane in Specialization. [9] cta (68.3s) Train the follow-up at nylaa dot ai. Upload your resume once. One scored loop today.